Social media easily one of the biggest technological advancements to-date, especially (and obviously) in regards to socializing.
- It allows you to keep easily message and keep up with hundreds of friends (even if we actually only keep in touch with a subset)
- You can connect with people you would otherwise not be able to connect with (e.g. celebrities on Twitter or people around the world)
- It enables business to connect with new customers
- It is a great way of interacting with others (starting conversations around a status)
- It enables true global social justice
Each aspect combines to make social media a far reaching technological advancement with tremendous implications for everyone. Perhaps my favourite aspect of social media is the fact that everyone is held accountable.
Social media holds everyone accountable.
Social media gives everyone a voice – true universal justice. No matter how “small” you are, if you have been truly wronged, you can find justice via social media. This social justice is usually most effective when leveraged against businesses, organizations and government, however it can also be used to directly help the individuals that have been wronged.
Social media makes everyone accountable for their actions. Take, for example, a rude Twitter user behind the Kansas City Chiefs. The story in short: an angry fan tweeted about a poor management decision and was shot back at rudely by the person in charge of the NFL team’s Twitter account. The story gets tossed around via social media soon the story goes viral – a ton of bad press for the Chiefs.
Perhaps the biggest story to emerge recently was the pizza shop owner bear hugging Obama. As a result of giving a spontaneous bear hug to the President, Scott Van Duzer found his pizza shop receiving a lot of attention. At first, the attention was extremely negative with right win nuts pouring in leaving horrible reviews on Yelp, trying to ruin his business. The good news is, however, that eventually other people caught on and came in to save the day. His shop then began to receive thousands of positive reviews, more than counteracting the negative reviews.
Over the last several years, I can think of several instances where someone was left victimized and social media allowed people to give donations and help them in their time of need. The ability to tap into the hearts of millions of strangers is truly an incredible phenomenon.
Whether it is people correcting for wrong doing caused by others or simply holding the jerks of the world accountable, social media allows for the first ever form of global social justice for the individual.