|An ordinary LEGO minifigure, mistakenly thought to be the extraordinary MasterBuilder, is recruited to join a quest to stop an evil LEGO tyrant from gluing the universe together.|
The Lego movie is sarcastic, random and downright hilarious. Okay, so you could have gathered that much from the title. Usually, I like to end my posts with the “bottom line” but this time I’m going to start off with it — watch this movie!
The Lego Movie is so much more than you would expect. Instead of being a plain-Jane children’s movie, The Lego Movie is hilarious for the whole family. In fact, the movie may be geared towards an adult audience, if anything. Of course, it still has plenty to keep the kids entertained.
The movie combines sarcasm and randomness to create a comedy that defines the Millennial generation. If you are a fan of Family Guy-style comedy, you will love it. However, there is much more to it than that — with plenty of story depth and diverse witty comedy as well. It is this slathering of wit that keeps many parts above the young one’s heads, but the lego and animation keep them enthralled, so they don’t seem to mind.
The writing is nothing short of powerful, but I don’t mean that in the traditional sense of the word. This movie probably won’t bring you to tears or have you contemplate modern day race relations. Instead, your eyes will be glued to the screen so that you do not miss a joke because they come at you rapid-fire. The pace of witty jokes and one-liners was very impressive.
The Lego Movie is shown in 3-D, so be prepared to pony-up the extra $$$ but know that it will be worth it in the end because the animation is truly incredible.
That is about all I want to say. Just go see it and report back.
P.s. talk about an amazing idea from a business point of view. The movie stands as the longest piece of advert-tainment ever. 100% of the movie is product placement for a single product. Not to mention that the movie is actually great so it stands to make a decent chunk of money on its own. Here’s an interesting article on Lego’s ridiculous licensing domain.