The Fun New Facebook Game I Just Invented: “Lyrics, Yo”

No, this is not a new Facebook app. This is not Farmville. Yes, this is a game I just invented. The game is easy and you should try it. Right now.

How do you play “Lyrics, Yo”?

Simple. Every time someone posts lyrics to Facebook, you comment on that status with the entire set of lyrics to “Lose Yourself” by Eminem.

Should you choose, you can also up the ante by posting a link to the YouTube video as well: http://www.youtube.com/watch?v=bmXumtgwtak

Here are the lyrics to Lose Yourself to save you the Google search:

Look, if you had one shot, or one opportunity
To seize everything you ever wanted. one moment
Would you capture it or just let it slip?
Yo

His palms are sweaty, knees weak, arms are heavy
There’s vomit on his sweater already, mom’s spaghetti
He’s nervous, but on the surface he looks calm and ready to drop bombs,
But he keeps on forgetting what he wrote down,
The whole crowd goes so loud
He opens his mouth, but the words won’t come out
He’s choking how, everybody’s joking now
The clock’s run out, time’s up, over, bloah!
Snap back to reality, Oh there goes gravity
Oh, there goes Rabbit, he choked
He’s so mad, but he won’t give up that
Easy, no
He won’t have it, he knows his whole back’s to these ropes
It don’t matter, he’s dope
He knows that but he’s broke
He’s so stagnant, he knows
When he goes back to his mobile home, that’s when it’s
Back to the lab again, yo
This whole rhapsody
He better go capture this moment and hope it don’t pass him

[Hook:]
You better lose yourself in the music, the moment
You own it, you better never let it go
You only get one shot, do not miss your chance to blow
This opportunity comes once in a lifetime yo
You better lose yourself in the music, the moment
You own it, you better never let it go
You only get one shot, do not miss your chance to blow
This opportunity comes once in a lifetime yo
(You better)

The soul’s escaping, through this hole that is gaping
This world is mine for the taking
Make me king, as we move toward a new world order
A normal life is boring, but superstardom’s close to post mortem
It only grows harder, homie grows hotter
He blows. It’s all over. These hoes is all on him
Coast to coast shows, he’s known as the globetrotter
Lonely roads, God only knows
He’s grown farther from home, he’s no father
He goes home and barely knows his own daughter
But hold your nose ’cause here goes the cold water
His hoes don’t want him no more, he’s cold product
They moved on to the next schmoe who flows
He nose dove and sold nada
So the soap opera is told and unfolds
I suppose it’s old partner but the beat goes on
Da da dum da dum da da

[Hook]

No more games, I’ma change what you call rage
Tear this motherfucking roof off like two dogs caged
I was playing in the beginning, the mood all changed
I’ve been chewed up and spit out and booed off stage
But I kept rhyming and stepped right into the next cypher
Best believe somebody’s paying the pied piper
All the pain inside amplified by the fact
That I can’t get by with my 9 to 5
And I can’t provide the right type of life for my family
Cause man, these goddamn food stamps don’t buy diapers
And it’s no movie, there’s no Mekhi Phifer, this is my life
And these times are so hard, and it’s getting even harder
Trying to feed and water my seed, plus
Teeter totter caught up between being a father and a prima donna
Baby mama drama’s screaming on and
Too much for me to wanna
Stay in one spot, another day of monotony
Has gotten me to the point, I’m like a snail
I’ve got to formulate a plot or I end up in jail or shot
Success is my only motherfucking option, failure’s not
Mom, I love you, but this trailer’s got to go
I cannot grow old in Salem’s lot
So here I go it’s my shot.
Feet fail me not, this may be the only opportunity that I got

[Hook]

You can do anything you set your mind to, man

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The Social Media Saturation Point

Ping, Google Plus, Friendster

Analysts around the world have been predicting a second tech bubble burst for some time now. However, it hasn’t yet happened. In the age of micro-payments, even the most niche start-ups can find enough customers to stay alive. Social networks, on the other hand, are the true bubble.
You see, social media is everywhere these days and discussed incessantly, so hundreds of businesses have been built around these social networks. My Twitter bio contains words such as “business” and “marketing”, for example, I cannot go a single day without being bombarded by new followers claiming to help me “leverage social media” and “build my online following”. The question is, how many of these businesses can the market support?

I argue that the we have reached the social media saturation point. It started out as the next big thing, so of course everyone was very excited about it. Don’t misunderstand me, however; social media is as powerful as it ever was – for certain target audiences and certain uses and most importantly for established social networks.

New social media business has seen their glory days come and go. There was a time, several years ago, when it seemed that anyone could start a social network business and find success, but established social networks like Facebook and Twitter have tightened their grip on the industry.  The only company to truly pick up speed in the last few years has been Pinterest – finding a niche primarily with crafty women.

Even social networks backed by some of the biggest companies in the world have failed. A perfect example is Ping, a social network created by Apple that fell flat. They thought they had found an unserved corner of the market but turned out to be dead wrong – even after investing millions of dollars and baking it into a variety of its products, people preferred Facebook and Twitter to discuss music. Finally seeing that there is little room for a new social network, Ping was killed this year (2012).

We have reached the social media saturation point.

Another recent example is Google+. Google+ still remains active and claims success, however, most of us know better. Even Eric Schmidt, CEO of Google, qualifies their success based on the challenge posed by the social media giants: “Google+ is doing better than I expected given the competitors in the market“. Except for a heavily-male group of computer scientists, Google+ has failed to draw the masses like Facebook and Twitter. Unlike Ping, Google+ will likely stick around for while, continuously fed cash by Google so that they can improve their search results via stats from a small segment of the market; perhaps one day seeing the light and calling it quits as well.

I love competition and choice as much as the next guy but until something that offers something truly unique comes along, I’m sticking with Facebook and Twitter. After all, a social network’s value is based on its number of connections and I have long thought there is too much division on the internet.

What do you think?

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Is Social Media Viable for Niche B2B Companies?

Many companies have found great success via social media such as the Old Spice campaign “The man your man could smell like”. There is no question that big brands can benefit from social media – it has given them the most direct channel to speak with individual consumers ever. But the question remains: does social media pan-out for B2B businesses?

I invite responses down below because, well, I do not know the answer! Working in the B2B space I have realized that there is substantial opportunity for success in social media. HubSpot, for example, does a great job leveraging their content through social media. However, HubSpot does not serve a niche marketing; their software could be beneficial to just about any marketer out there (despite perhaps being out of their price range). How does a niche B2B company go about utilizing social media?

Let us explore a number of options:

  1. Use social media to keep in touch with customers – this is effective so long as the customers in your vertical use social media (which isn’t often the case).
  2. Use social media to network – this is perhaps the most effective use of social media for niche B2B businesses. You can find all sorts of potential business partners, trade associations and business services via social media.
  3. Use social media to acquire leads – this one can be tough. Marketers, please do your thing and share your insight below.

Consider B2B inventory and accounting software available exclusively for small wholesalers and distributors. How do you target the owners of such businesses, that are not tech-savvy and do not use social media? Is this a dead-end, or is there something I am missing? Industry forums are a good option but what about Twitter and Facebook? How do you avoid posting updates in a vacuum?

Please share your experience in the comments down below.

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Social Media = Social Justice

Social media easily one of the biggest technological advancements to-date, especially (and obviously) in regards to socializing.

What is so great about it? Plenty:Twitter Social Media Justice

  • It allows you to keep easily message and keep up with hundreds of friends (even if we actually only keep in touch with a subset)
  • You can connect with people you would otherwise not be able to connect with (e.g. celebrities on Twitter or people around the world)
  • It enables business to connect with new customers
  • It is a great way of interacting with others (starting conversations around a status)
  • It enables true global social justice

Each aspect combines to make social media a far reaching technological advancement with tremendous implications for everyone. Perhaps my favourite aspect of social media is the fact that everyone is held accountable.

Social media holds everyone accountable.

Social media gives everyone a voice – true universal justice. No matter how “small” you are, if you have been truly wronged, you can find justice via social media. This social justice is usually most effective when leveraged against businesses, organizations and government, however it can also be used to directly help the individuals that have been wronged.

Social media makes everyone accountable for their actions. Take, for example, a rude Twitter user behind the Kansas City Chiefs. The story in short: an angry fan tweeted about a poor management decision and was shot back at rudely by the person in charge of the NFL team’s Twitter account. The story gets tossed around via social media soon the story goes viral – a ton of bad press for the Chiefs.

Perhaps the biggest story to emerge recently was the pizza shop owner bear hugging Obama. As a result of giving a spontaneous bear hug to the President, Scott Van Duzer found his pizza shop receiving a lot of attention. At first, the attention was extremely negative with right win nuts pouring in leaving horrible reviews on Yelp, trying to ruin his business. The good news is, however, that eventually other people caught on and came in to save the day. His shop then began to receive thousands of positive reviews, more than counteracting the negative reviews.

Over the last several years, I can think of several instances where someone was left victimized and social media allowed people to give donations and help them in their time of need. The ability to tap into  the hearts of millions of strangers is truly an incredible phenomenon.

Whether it is people correcting for wrong doing caused by others or simply holding the jerks of the world accountable, social media allows for the first ever form of global social justice for the individual.

Google+ App is Surprisingly Awesome

IMG_3713Do you remember Google+? That social media site that no one uses? Me neither. I just thought I would take a moment to point out the fact that the app for this unknown social network is actually amazing. I wish some other social apps *cough* Facebook *cough* would implement some of these amazing features.

Firstly, the Google+ app is downright gorgeous. Images look amazing and automatically load and fall into view as you scroll. The entire interface drips of polish – of course I am using the iOS version, so I cannot speak to the Android version.

The interface is also extremely intuitive, and despite the initial confusion, the +1 button seems to be a simple way to express sentiment for a post. Navigating throughout the menus is also smooth and simple although I did notice some performance issues when I tried to view my photos. It was my first time viewing them on the app though, so perhaps the speed would improve.

And thus concludes this short post. I just wanted to take a moment to express my surprise with the quality of the Google+ app. It makes me wish certain 10 billion dollar companies would get with the times and add more polish to their app. The Facebook app has actually stayed very stagnant for quite some time with only minor functionality changes from time to time. Google+ has made its move; too bad no one seems to care.

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Facebook Subscriptions: Facebook Competing with Twitter

facebook-subscribe-twitterThis is not breaking news, as Facebook has offered this functionality for a while but, like myself, it might take a reminder to actually start using it.

For those who are not yet aware, Facebook is trying to make Twitter irrelevant. With the last major layout change Facebook added a scrolling section of “live” updates trying to replicate Twitter’s timeliness with updates. If you’re like me, you have probably completely ignored this box, located in the right top-hand corner of your news feed. This is just a small change to replicate Twitter – the big change comes with subscriptions.

Facebook Subscriptions allow users to “follow” “interesting people” such as celebrities, blogs, comics and other pages. The major change is that you can receive updates from those you do not know if someone has opened up their page/feed to subscriptions. This works exactly like Twitter in that they do not have to have any affiliation with you for you to be able to see their public updates.

By default you are subscribed to all of your friend’s feeds, which makes sense. You can unsubscribe from your friends as well, clearing up noise from those who insist on hating everything on this planet or who persistently share everything including their bowel movements. The universal “subscribe” functionality makes a lot of sense to me and is a welcome addition to Facebook. As long as other celebrities dedicate their efforts to Facebook, this could theoretically end up as a great reason to leave Twitter. Of course, you can’t speak directly to people who are not your friends which is one of the great things about Twitter.

With that being said, what do you think, are subscriptions a good answer to Twitter? Assuming you can find all the people on Twitter to subscribe to on Facebook, would you consider dropping Twitter?

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Download Facebook Photos and Information with “Archive”

After years of happily storing all of the personal information in our lives with what seemed like no intention to give us access to it, Facebook has finally given users the option of downloading their data (photos, wall posts and other information).

Introducing Facebook’s new “Archive”. The Archive allows you to download your previously hoarded personal information and includes the following:

  1. Any photos or videos you’ve shared on Facebook
  2. Your Wall posts, messages and chat conversations
  3. Your friends’ names and some of their email addresses

To download your Archive, follow these steps:

1. Go to “Account Settings”

download-facebook-photos-information

2. Click on the well hidden link “Download a copy of your Facebook data” at the bottom of

download-facebook-photos-data

3. Click “Start my Archive” and follow the instructions from there.

 

I have yet to download my own archive as I am afraid of the heftiness of all those photos and videos I’ve uploaded. Perhaps I’ll wait to download it overnight at work. Anyways, for those who did not know about it, you’re welcome. It’s a nice safety net to know that the identity you’ve created on Facebook is not completely in control by Facebook.

4 Reasons Google+ Should Die

I want to start by saying that I am a huge Google fan. I am a Gmail, AdWords, Google and a Google+ user among others. Despite loving Google’s services, I cannot wait for Google+ to die, and here’s why:

 

  1. There is too much division on the internet
    As I mentioned in my previous post “there is too much division on the internet”, I do not enjoy the fragmentation of services across the net. Although it is good for competition to have competing services, there is certainly a lot of value in having only a few go-to websites to satisfy all your needs. For google-wave-killedexample, since most people already have Facebook and are likely logged in at any given point in time, it would have been most convenient for users if Google to have incorporated a “like button” into their search results instead of their own +1 button. Rather than having to manage multiple social networks, it is much more convenient to have one central location for all of your friends and app connections.
  2. Google will likely kill it like it has its other mediocre products
    Google has a history of half-hearted efforts at social products. They just killed Buzz, their second attempt at social, as well as numerous other services (don’t forget Wave – whatever exactly it was . . .). Despite putting a lot more behind Google+ they may eventually give up on it like they have on so many of their other products. Why invest time building a profile on a service that may not be around for long? Don’t get me wrong, Google+ will be around for a long time (Google will not give up on it so easily and they have virtually limitless resources) but at the end of the day its popularity could still wane.
  3. Facebook Does Everything Google+ Does (mostly)
    It did not take Facebook long to introduce most of the same features as Google Plus, such as the ability to share posts with certain groups of friends and not others. It was good for Google+ to come along and get Facebook facing some competition to get them moving again, but now there really isn’t anything to use Google+ for. There are still some differentiating features but by enlarge, Facebook does most of what Google+ does in most areas, and even more in others.
  4. The Value of a Social Network are in its Connections
    Finally, when it comes right down to it, the most valuable aspect of a social network are the connections you google-buzz-killedhave on it. If only 10% of your friends are on Google+, then why use it when those same friends are already on Facebook and you can use it to keep in touch with them and everyone else?

Those are the reasons why I am hoping Google+ is headed for the grave of unwanted products. If it came out before Facebook, I would probably be hoping for Facebook’s demise, but it didn’t. Google Plus, you were late to the game and I like change, but not when it comes to my social network.

 

Thoughts? Leave them in the comments below.

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HootSuite is Bad for Facebook: Reduces Engagement :(

hootsuite-bad-facebookJust a little while ago I was writing about how HootSuite could organize your social media and I had nothing but praises for the app/website. Unfortunately, I may have to take it all back . . .

While HootSuite is a convenient way to automatically schedule and update multiple social networks simultaneously, it appears as if it also drastically reduces the visibility of those posts. Facebook (and possible Twitter) largely suppress updates generated by 3rd party sites. So those great articles you have been sharing may all have been for nought.

If that weren’t bad enough (and it is!), posts made through HootSuite lack some of the basic functionality of regular Facebook posts – namely, the ability to “share” it! So even if someone does see an article that you posted and they like it, it’s harder for them to share it.

I myself have noticed less engagement when I post through HootSuite. I simply pegged it as coincidence – perhaps some of the articles were uninteresting or were posted when few people saw them. I began to wonder when it was only my HootSuite posts that were lacking attention. Now I know the truth!

The verdict is out. I have already stopped using HootSuite and have reverted to posting individually on both Facebook and Twitter. It is a real shame considering how convenient it was. I suppose it was too good to be true as I’m sure these websites were taking away a lot of site traffic. Maybe Facebook will make right if we yell loud enough?

Organize Your Social Media: HootSuite App

hootsuite-app-social-media

Update: Don’t use HootSuite – it’s bad for engagement!

If you are not already using HootSuite, you should be. This nifty little app allows you to simultaneously update multiple social networks at once. There are a number of programs and apps that allow you to do this, but what makes HootSuite special is that you are also able to schedule updates into the future.

Find a great article at 2am and want to share it with your friends? Schedule to post it the next day when they are actually awake! Manage social media as part of your job? Find some interesting articles and schedule them to post throughout the week auto-magically. Perfect!

The user interface is intuitive and easy to use and the iPhone app is absolutely gorgeous (pictured on the left). It is also completely free so you really have nothing to lose. HootSuite is a necessary addition to anyone’s social media arsenal – social media marketers, that means you.

[ HootSuite ]