Facebook Messenger vs. BBM — Why BBM Sucks

BBM was just released for iOS and Android and a number of people are quickly jumping onto the new-old messaging platform. Before you hop on the bangwagon and add to the messaging fragmentation problem, let me explain why Facebook Messenger is better than BBM.

First off, BBM sucks is a bit harsh. BBM is actually great, it’s just unnecessary and worse than messaging from within Facebook.

1. Everyone* already uses Facebook.

This first point should be obvious but many people still miss just how amazing Facebook is. Until Facebook came along, there was no platform that could single-handedly connect you with everyone you would ever want to speak with (and even some you probably never will want to speak with, but that’s okay).

Facebook Messaging allows you to instantly connect with anyone on your Facebook, no PIN required (more on that later). You can message your closest friends, or reach out to an acquaintance for a very random and specific conversation.

* there aren’t many people left unreachable via Facebook, especially for younger generations.

2. Choice

You can use Facebook Messenger, the dedicated app, or you can message people right from within Facebook. Since many people are already on Facebook throughout the day, it just makes sense to pull up the message box and start typing away!

3. No need for PINs.

Tired of updating people’s phone numbers? Adding PINs? Dealing with phone changes? No worries! With Facebook Messenger you don’t have to worry about any of that. Simply log into to Facebook on any connected device on the planet and you can pick up where you left off in conversations, instantly!

4. Facebook Messenger can be used on a plethora of devices including the desktop.

Apparently BBM will eventually be releasing a desktop application, but as it stands Facebook Messenger has an enormous advantage since the platform remains exactly the same whether you are on desktop or mobile. This is a huge benefit to Facebook. When you’re on the go, use your phone. When you are at home, however, you have the option of typing much faster at your desktop, should you choose to do so.

5. BBM will lead to more fragmentation.

The biggest problem with BBM, the thing that truly does suck, is that it will lead to more fragmentation. Facebook was slowly starting to take over as the default communication platform for many people. Sure, people still text and use iMessage, but Facebook Messenger was always a reliable backup used for connecting you to anyone — especially good for conversations that contain close friends and acquaintances.

6. Facebook Messenger has all of the features of BBM.

Read receipts? Check. Send pictures? Check. Send emoticons? Check. Facebook Messenger has all of the desired features of BBM and none of the undesired ones (like requiring PINs, gross).

7. BBM is unnecessary.

By now, you have probably figured out a fantastic way to keep in touch with your friends. Maybe it’s WhatsApp, texting or iMessage, or even better, you’re messaging through Facebook. Either way, BBM will only complicate the communication with your friends.

Please stop this fragmentation nightmare. Don’t jump on the bangwagon!
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HootSuite is Bad for Facebook: Reduces Engagement :(

hootsuite-bad-facebookJust a little while ago I was writing about how HootSuite could organize your social media and I had nothing but praises for the app/website. Unfortunately, I may have to take it all back . . .

While HootSuite is a convenient way to automatically schedule and update multiple social networks simultaneously, it appears as if it also drastically reduces the visibility of those posts. Facebook (and possible Twitter) largely suppress updates generated by 3rd party sites. So those great articles you have been sharing may all have been for nought.

If that weren’t bad enough (and it is!), posts made through HootSuite lack some of the basic functionality of regular Facebook posts – namely, the ability to “share” it! So even if someone does see an article that you posted and they like it, it’s harder for them to share it.

I myself have noticed less engagement when I post through HootSuite. I simply pegged it as coincidence – perhaps some of the articles were uninteresting or were posted when few people saw them. I began to wonder when it was only my HootSuite posts that were lacking attention. Now I know the truth!

The verdict is out. I have already stopped using HootSuite and have reverted to posting individually on both Facebook and Twitter. It is a real shame considering how convenient it was. I suppose it was too good to be true as I’m sure these websites were taking away a lot of site traffic. Maybe Facebook will make right if we yell loud enough?

Organize Your Social Media: HootSuite App

hootsuite-app-social-media

Update: Don’t use HootSuite – it’s bad for engagement!

If you are not already using HootSuite, you should be. This nifty little app allows you to simultaneously update multiple social networks at once. There are a number of programs and apps that allow you to do this, but what makes HootSuite special is that you are also able to schedule updates into the future.

Find a great article at 2am and want to share it with your friends? Schedule to post it the next day when they are actually awake! Manage social media as part of your job? Find some interesting articles and schedule them to post throughout the week auto-magically. Perfect!

The user interface is intuitive and easy to use and the iPhone app is absolutely gorgeous (pictured on the left). It is also completely free so you really have nothing to lose. HootSuite is a necessary addition to anyone’s social media arsenal – social media marketers, that means you.

[ HootSuite ]