HootSuite is Bad for Facebook: Reduces Engagement :(

hootsuite-bad-facebookJust a little while ago I was writing about how HootSuite could organize your social media and I had nothing but praises for the app/website. Unfortunately, I may have to take it all back . . .

While HootSuite is a convenient way to automatically schedule and update multiple social networks simultaneously, it appears as if it also drastically reduces the visibility of those posts. Facebook (and possible Twitter) largely suppress updates generated by 3rd party sites. So those great articles you have been sharing may all have been for nought.

If that weren’t bad enough (and it is!), posts made through HootSuite lack some of the basic functionality of regular Facebook posts – namely, the ability to “share” it! So even if someone does see an article that you posted and they like it, it’s harder for them to share it.

I myself have noticed less engagement when I post through HootSuite. I simply pegged it as coincidence – perhaps some of the articles were uninteresting or were posted when few people saw them. I began to wonder when it was only my HootSuite posts that were lacking attention. Now I know the truth!

The verdict is out. I have already stopped using HootSuite and have reverted to posting individually on both Facebook and Twitter. It is a real shame considering how convenient it was. I suppose it was too good to be true as I’m sure these websites were taking away a lot of site traffic. Maybe Facebook will make right if we yell loud enough?

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Organize Your Social Media: HootSuite App

hootsuite-app-social-media

Update: Don’t use HootSuite – it’s bad for engagement!

If you are not already using HootSuite, you should be. This nifty little app allows you to simultaneously update multiple social networks at once. There are a number of programs and apps that allow you to do this, but what makes HootSuite special is that you are also able to schedule updates into the future.

Find a great article at 2am and want to share it with your friends? Schedule to post it the next day when they are actually awake! Manage social media as part of your job? Find some interesting articles and schedule them to post throughout the week auto-magically. Perfect!

The user interface is intuitive and easy to use and the iPhone app is absolutely gorgeous (pictured on the left). It is also completely free so you really have nothing to lose. HootSuite is a necessary addition to anyone’s social media arsenal – social media marketers, that means you.

[ HootSuite ]