Social Media = Social Justice

Social media easily one of the biggest technological advancements to-date, especially (and obviously) in regards to socializing.

What is so great about it? Plenty:Twitter Social Media Justice

  • It allows you to keep easily message and keep up with hundreds of friends (even if we actually only keep in touch with a subset)
  • You can connect with people you would otherwise not be able to connect with (e.g. celebrities on Twitter or people around the world)
  • It enables business to connect with new customers
  • It is a great way of interacting with others (starting conversations around a status)
  • It enables true global social justice

Each aspect combines to make social media a far reaching technological advancement with tremendous implications for everyone. Perhaps my favourite aspect of social media is the fact that everyone is held accountable.

Social media holds everyone accountable.

Social media gives everyone a voice – true universal justice. No matter how “small” you are, if you have been truly wronged, you can find justice via social media. This social justice is usually most effective when leveraged against businesses, organizations and government, however it can also be used to directly help the individuals that have been wronged.

Social media makes everyone accountable for their actions. Take, for example, a rude Twitter user behind the Kansas City Chiefs. The story in short: an angry fan tweeted about a poor management decision and was shot back at rudely by the person in charge of the NFL team’s Twitter account. The story gets tossed around via social media soon the story goes viral – a ton of bad press for the Chiefs.

Perhaps the biggest story to emerge recently was the pizza shop owner bear hugging Obama. As a result of giving a spontaneous bear hug to the President, Scott Van Duzer found his pizza shop receiving a lot of attention. At first, the attention was extremely negative with right win nuts pouring in leaving horrible reviews on Yelp, trying to ruin his business. The good news is, however, that eventually other people caught on and came in to save the day. His shop then began to receive thousands of positive reviews, more than counteracting the negative reviews.

Over the last several years, I can think of several instances where someone was left victimized and social media allowed people to give donations and help them in their time of need. The ability to tap into  the hearts of millions of strangers is truly an incredible phenomenon.

Whether it is people correcting for wrong doing caused by others or simply holding the jerks of the world accountable, social media allows for the first ever form of global social justice for the individual.

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Organize Your Social Media: HootSuite App

hootsuite-app-social-media

Update: Don’t use HootSuite – it’s bad for engagement!

If you are not already using HootSuite, you should be. This nifty little app allows you to simultaneously update multiple social networks at once. There are a number of programs and apps that allow you to do this, but what makes HootSuite special is that you are also able to schedule updates into the future.

Find a great article at 2am and want to share it with your friends? Schedule to post it the next day when they are actually awake! Manage social media as part of your job? Find some interesting articles and schedule them to post throughout the week auto-magically. Perfect!

The user interface is intuitive and easy to use and the iPhone app is absolutely gorgeous (pictured on the left). It is also completely free so you really have nothing to lose. HootSuite is a necessary addition to anyone’s social media arsenal – social media marketers, that means you.

[ HootSuite ]

The Social Media Tech Bubble

social media tech bubbleOne of my favourite things to do when I have a few minutes to spare is to pull out my iPhone 4 and begin sifting through article after article (if you want a great reliable reader that works for your browser and phone, check out Feedly). The amount of information available at your fingertips these days is amazing but it seems to me like many investors are not keeping up to speed. Hear me out.

Each and everyday I read at least 3 articles about up-and-coming tech start-ups; most of which exist in the realm of social media. The question becomes: when is enough, enough?

I was hardly old enough at the time of the first tech-bubble burst to keep up with the news and follow industry trends but even so, it seems that history may be repeating itself, as it often does.

There are a number of social media powerhouses in the arena currently such as Twitter and Facebook and, despite ridiculous valuations, their success is virtually assured. Facebook is now generating heaps of cash and will continue to pursue additional means of doing so, and Twitter has now amassed such a large user-base that it is only a matter of time before they start printing money as well. Not all websites can enjoy this level of success, however.

Each day, Tech Crunch publishes a number of articles describing tech start-ups (mostly just social media-based websites) and their ability to obtain funding. It baffles me how it seems that every entrepreneur that creates a website seems to be able to obtain vast amounts of funding. There is a finite demand for photo-sharing websites/apps for example, and yet it seems that each day 3 more websites crop up that offer the same benefits.

Many of these new websites/services/apps are able to obtain many millions of dollars in funding and I can only begin to wonder how they will ever be able to make money. Even if they do enjoy some popularity, it will likely be short-lived, leaving investors with empty pockets. It is only a matter of time before this ever-growing tech bubble bursts.

A recent article from Tech Crunch points out that Facebook and Twitter are the exception, not the rule. The reality is that most start-ups will fail sooner or later. Chances are it will be sooner rather than later, especially when considering social media sites which are almost entirely driven by short-term popularity.

Social media was “the new thing” but it is not so new anymore. Those that have already established their presence will continue to thrive. New entrants will face increasing competition, just as in any other maturing industry or marketspace. I think investors easily see this with other industries but seem to turn a blind eye when it involves new technologies and social media. As Sarah Lacy points out in the Tech Crunch article, there will be a number of great new social media start-ups down the road, but they will be the exception, not the rule.

But what do you think? Do you see a tech bubble forming? If so, when do you think it will pop?