Social Media = Social Justice

Social media easily one of the biggest technological advancements to-date, especially (and obviously) in regards to socializing.

What is so great about it? Plenty:Twitter Social Media Justice

  • It allows you to keep easily message and keep up with hundreds of friends (even if we actually only keep in touch with a subset)
  • You can connect with people you would otherwise not be able to connect with (e.g. celebrities on Twitter or people around the world)
  • It enables business to connect with new customers
  • It is a great way of interacting with others (starting conversations around a status)
  • It enables true global social justice

Each aspect combines to make social media a far reaching technological advancement with tremendous implications for everyone. Perhaps my favourite aspect of social media is the fact that everyone is held accountable.

Social media holds everyone accountable.

Social media gives everyone a voice – true universal justice. No matter how “small” you are, if you have been truly wronged, you can find justice via social media. This social justice is usually most effective when leveraged against businesses, organizations and government, however it can also be used to directly help the individuals that have been wronged.

Social media makes everyone accountable for their actions. Take, for example, a rude Twitter user behind the Kansas City Chiefs. The story in short: an angry fan tweeted about a poor management decision and was shot back at rudely by the person in charge of the NFL team’s Twitter account. The story gets tossed around via social media soon the story goes viral – a ton of bad press for the Chiefs.

Perhaps the biggest story to emerge recently was the pizza shop owner bear hugging Obama. As a result of giving a spontaneous bear hug to the President, Scott Van Duzer found his pizza shop receiving a lot of attention. At first, the attention was extremely negative with right win nuts pouring in leaving horrible reviews on Yelp, trying to ruin his business. The good news is, however, that eventually other people caught on and came in to save the day. His shop then began to receive thousands of positive reviews, more than counteracting the negative reviews.

Over the last several years, I can think of several instances where someone was left victimized and social media allowed people to give donations and help them in their time of need. The ability to tap into  the hearts of millions of strangers is truly an incredible phenomenon.

Whether it is people correcting for wrong doing caused by others or simply holding the jerks of the world accountable, social media allows for the first ever form of global social justice for the individual.

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Organize Your Social Media: HootSuite App

hootsuite-app-social-media

Update: Don’t use HootSuite – it’s bad for engagement!

If you are not already using HootSuite, you should be. This nifty little app allows you to simultaneously update multiple social networks at once. There are a number of programs and apps that allow you to do this, but what makes HootSuite special is that you are also able to schedule updates into the future.

Find a great article at 2am and want to share it with your friends? Schedule to post it the next day when they are actually awake! Manage social media as part of your job? Find some interesting articles and schedule them to post throughout the week auto-magically. Perfect!

The user interface is intuitive and easy to use and the iPhone app is absolutely gorgeous (pictured on the left). It is also completely free so you really have nothing to lose. HootSuite is a necessary addition to anyone’s social media arsenal – social media marketers, that means you.

[ HootSuite ]